The AI-powered Demand Generation & Event Management Platform.
A platform engineered for speed, flexibility, and results.
A global team trusted by tech and B2B leaders.














Expert and flexible delivery at any scale.
BSY isn’t like any event management company. We use predictive lead matching to drive the right audience to your events, with an unwavering commitment to budgetary requirements by automating all high-friction tasks. We’ve handled everything from international golf tournaments and carnivals to conferences and executive roundtables.
All available on the platform — professional hosts, lighting and sound technicians, creative writers and designers, printers, corporate gift suppliers, and booth contractors.
Launch any campaign across APAC and MENA
ROI-focused founding team to help you drive attendees, engagement, and pipeline.
Yang Teo
Yang is a B2B marketing speaker, leader, and consultant who started his tech journey in Cisco, and has since led the marketing functions in Horangi Cyber Security (now part of BitDefender) and Brankas. He is a host and certified wine expert.
Jess Sim 陳素香
Jess is a B2B enterprise marketing veteran and Mandarin host who has led the field and partner marketing functions in Teradata, Nutanix, and LogRhythm (now Exabeam) across ASEAN, JP, KR, GC, and ANZ.