End-to-end roundtable management, including invitation of executive attendees and agenda curation for an AI healthcare roundtable and deployment clinic
JDI Group builds the bridge to healthcare systems with an integration layer that connects hospitals, clinics, and data silos. It intended to reach new healthcare executives to demonstrate its expertise helping digital transformation via new agentic workflows tailored to healthcare systems.
Challenge
JDI Group wanted to meet new IT decision makers in healthcare, including public and private hospitals, specialist clinics, healthcare groups, and HealthTech.
The software development house wanted to hold the roundtable event prior to the Lunar New Year in Singapore, hence giving BSY only slightly more than a month to secure over 10 attendees.
What we did
A. List building and direct outreach via phone and email
With the BSY Creative Events Platform, we built a lookalike audience from the initial list shared by the client featuring CIOs, CTOs, and AI Product Leads. After securing contact details via PDPA-compliant sources, we reached out to these prospects in a variety of ways. With constant reminders, we managed to secure over 10 attendees at the roundtable event.
B. Creative agenda planning
Instead of just having a regular presentation and panel discussion, we included a whiteboarding session into the agenda, allowing JDI Group to launch two breakout sessions within the roundtable catering to various needs of the attendees. The event was done at an al fresco bistro, a fresh deviation from a regular hotel function room.
C. Overall coordination to ensure smooth event delivery
From ensuring proper AV to allow for a remote dial-in presentation over Zoom to various whiteboards to facilitate the breakout sessions, BSY worked with the venue and the client to provide a seamless event experience.
Since all aspects of the roundtable were taken care of by BSY, this made it easy for JDI Group to focus on networking with the attendees and arrange follow-up meetings
