Ringing in the Lunar New Year with an executive luncheon featuring Teradata’s newest solutions
Teradata is a software company that provides cloud database and analytics-related software, products, and services. In festive spirit, Teradata APAC planned a Lunar New Year luncheon in Singapore for key customers and partners.
Challenge
Teradata required a cost-effective event plan to host a festive banquet lunch for more than 120 pax, many of whom with special dietary needs. Adding to the complexity was the need to find a convenient venue during peak event season, all within two months of the Lunar New Year.
What we did
A. Comprehensive budget planning with careful consideration of attendee needs
With the BSY Creative Events Platform, we immediately zeroed in on available venues and their respective pricing. We ranked these venues by convenience, cost, and perceived quality. This provided Teradata with full visibility to quickly make a decision on the venue. We were then able to negotiate a favourable package with the venue in securing additional special meals without having to substantially affect the initial sum. This availed spare budget for us to lock in additional vendors to inject more variety and substance into the Lunar New Year event agenda.
Better Say Yess then crafted email invitations for Teradata, for the client to send them ahead of time in order to reserve the schedules of busy executives.
B. Agenda conceptualization to signify the Year of the Snake
With careful budgeting, Better Say Yess managed to fit in the agenda a full-scale lion dance with executive engagement, a zodiac forecast session by a renowned expert, a professional host, as well as a lucky draw with prizes linked to wealth, health, and enjoyment — snake-themed, no less.
C. On-site coordination of AV, registration, and seamless transition between segments
Teradata welcomed over 120 executives for the luncheon, achieving an attendance rate of over 95%. With chopsticks and glasses raised for the festive vegetable toss and eyes peeled to the rousing lion dance performance, the client took the opportunity to share Teradata's new focus areas in 2025 in response to the rise of Agentic AI, Open Analytics, and Hybrid Cloud.
The BSY team ensured smooth delivery of a diverse agenda involving multiple vendors and visuals to be flashed on the projector. Each attendee even walked away with a premier branded box of festive butter cookies.
